Valu, a prominent financial technology powerhouse in the Middle East and North Africa (MENA), has announced a strategic partnership with noon Payments, the online payments gateway of noon.com, to deliver Valu’s accessible financial solutions to customers across the region.

The collaboration between Valu and noon Payments aims to integrate Valu’s comprehensive suite of financial solutions into noon Payments’ robust platform. This integration seeks to streamline transactions for local merchants and customers, providing a seamless and convenient payment experience. By leveraging noon Payments’ multiple online payment methods and Valu’s flexible payment plans, the partnership is poised to drive growth for enterprises of all sizes while attracting new customer segments.

“Valu is excited to deepen its collaboration with noon through partnering with noon Payments, a trusted partner in our journey to provide seamless financial solutions for customers across the MENA region,” said Bassel El Tokhy, Group Chief Operating Officer of Valu. “Our long-standing relationship with noon has been defined by innovation and a shared commitment to enhancing the shopping experience. Together, we’ve enabled noon customers to access a vast array of products on their e-commerce platform, complemented by the flexibility of our customizable payment plans. With this latest partnership with noon Payments, we are reinforcing our dedication to empowering consumers with flexible payment options that enable them to make the purchases they desire while managing their finances reliably. We believe we can bring even more convenience, flexibility, and financial empowerment to customers and partners across the MENA region.”

Moustafa Maher, Country Manager of noon Payments Egypt, commented, “We are pleased to be partnering with Valu to integrate noon Payments’ cutting-edge payment solutions with its innovative financial services. This partnership aims to provide local businesses and consumers in Egypt with a seamless experience, while supporting growth in our local economy.”

noon Payments boasts a user-friendly API and a swift setup process, catering to businesses of all sizes. Its features include payment links, easy monthly installments, invoicing, subscriptions, and a detailed dashboard, all aimed at simplifying transactions and enhancing customer satisfaction. Through this partnership, merchants accepting noon payments can expand their customer reach by offering a broader range of payment options.

The collaboration between Valu and noon Payments signifies a significant step forward in driving financial inclusion and empowerment across the MENA region. By combining Valu’s innovative financial solutions with noon Payments’ advanced payment infrastructure, the partnership is poised to revolutionize the digital payment landscape, offering unparalleled convenience and flexibility to merchants and consumers alike.