Dubai, UAE – In a move aimed at enhancing customer loyalty, Union Coop has forged a strategic partnership with Emirates Skywards, the renowned loyalty program of Emirates Airlines. This collaboration introduces an opportunity for Union Coop customers to accumulate Skywards Miles seamlessly, both online and in-store, across 27 outlets in Dubai.
The integration of Union Coop’s loyalty program with the Skywards Everyday app heralds a new era of benefits for consumers. Through a simple three-step process of downloading the Skywards Everyday app, adding payment cards, and earning, customers gain access to a myriad of rewards. Upon downloading the app from the iOS App Store or Google Play Store and logging in with their Emirates Skywards membership details, patrons can link up to five Visa or Mastercard debit or credit cards.
Every purchase made using any of the linked payment cards at Union Coop outlets, whether in-store or online, earns customers Skywards Miles. The earning rate stands at 1 Mile for every AED 5 spent across various categories including groceries, electronics, beauty, personal, and pet care products. Moreover, Emirates Skywards co-branded cardholders enjoy additional Mile bonuses on their purchases.
The formalization of this partnership was marked by the signing of an agreement between Mr. Mohamed Al Hashemi, CEO of Union Coop, and Dr. Nejib Ben Khedher, Divisional Senior Vice President of Emirates Skywards, at the Emirates Group HQ on Wednesday, March 27th, 2024.
Expressing his enthusiasm, Mr. Mohamed Al Hashemi stated, “Emirates Skywards is an award-winning loyalty program which shares our commitment to unlock incremental value for our loyal members in the UAE. Being a partner of Skywards Everyday enriches our customers’ shopping experience, rewarding them with both Skywards Miles and Tamayaz loyalty points on all their spends.”
Dr. Nejib Ben Khedher echoed these sentiments, emphasizing the significance of this collaboration. “Collaborating with Union Coop is a privilege and a significant milestone in expanding our Skywards Everyday offering. With this partnership, we reinforce our commitment to recognize and reward our members for their everyday spending. Members can use these Miles instantly for Emirates or partner airline reward tickets, upgrades, gift cards with Skywards Miles Mall, hotel stays, and more. Our members can now earn more Miles quicker, live life richer, and fly better.”
This partnership marks a notable stride in Union Coop’s mission to enhance customer satisfaction and loyalty, offering patrons an enhanced shopping experience coupled with lucrative rewards through the esteemed Emirates Skywards program. With this collaboration, Union Coop endeavors to elevate its status as a premier retail destination in the UAE while fostering enduring relationships with its valued clientele.