Prudential Life Assurance (Thailand) Public Company Limited, a subsidiary of Prudential plc and a leading life insurance service provider in Thailand, has announced a strategic bancassurance partnership with CIMB Thai Bank Public Company Limited, the Thai banking franchise of CIMB Group Holdings Berhad. This collaboration aims to provide Prudential’s comprehensive suite of health and wealth solutions to CIMB’s expanding customer base.

The partnership comes at a time when bancassurance is witnessing continuous growth, with customers showing an increased interest in planning and purchasing various types of insurance, including life, health, savings, and investment through reliable and efficient bank networks. This collaboration not only strengthens both businesses but also provides CIMB Thai’s customers with diverse options for insurance and financial plans from Prudential Thailand, covering every aspect of life.

Mr. Bundit (Kenny) Jiamanukoonkit, CEO of Prudential Thailand, expressed his pleasure about the partnership, stating, “We have partnered with another strong bancassurance partner in Thailand, CIMB Thai Bank of the CIMB Group, which is well-known as a leading bank in the ASEAN region. Prudential has more than 175 years of business experience covering life insurance and asset management businesses. With the combined experiences, expertise, and strong financial position of both companies, I believe that this partnership will help CIMB Thai’s individual and auto-financing customers access a variety of insurance plans and services more easily, with increased service efficiency, better customer experience, and convenience.”

“In addition to the inclusive financial & insurance solutions, Prudential Thailand has provided comprehensive customer service through diverse digital platforms, streamlined approval processes, and policy services facilitated by PRUServices@Pulse and PRUConnect. These are offerings that will be extended to CIMB Thai’s customers to connect to Prudential’s services anywhere, anytime,” Mr. Bundit added.

Tan Keat Jin, Head of Consumer Banking, at CIMB Thai Bank, said: “The establishment of this partnership will allow us to focus on the development of innovative solutions to fulfill the protection and retirement needs of Thailand’s growing affluent segment while supporting them at every stage of their lives. Both CIMB Thai and Prudential Thailand also share a common ambition to deliver the best-in-class digital bancassurance experience to customers, and remain committed to the continued enhancements of our digital platforms and capabilities in providing a comprehensive and competitive offering.”

Paul Wong Chee Kin, President and Chief Executive Officer of CIMB Thai Bank, said, “The bancassurance business will continue to be a strategic driver of the Bank’s growth over the long term. This partnership combines CIMB Thai’s leading wealth management franchise with the insurance and asset management expertise of Prudential Thailand, an established and prominent global brand.”

“We look forward to collaborating with Prudential Thailand and I am confident that through our distinctive strengths, we can deliver sustainable long-term value to our customers, shareholders, employees, and other key stakeholders,” he added. 

The strategic partnership with CIMB Thai positions Prudential Thailand as one of the top leading players in the bancassurance market, enabling both entities to drive sustainable business growth together.