MoEngage, a leading marketing automation and customer engagement platform, has announced its collaboration with Santra, a UAE-based solution provider catering to home business owners. Through MoEngage’s technology platform, Santra aims to drive personalized real-time customer engagement and enhance marketing efficiency.

Established in 2022, Santra serves as an aggregator of the most skilled home chefs in the UAE. With an impressive track record boasting over 30,000 active installs on the app, including 33,000 installs on iOS and 15,000 installs on Android over the past two years, the brand has successfully empowered women entrepreneurs and home chefs in the region.

Santra intends to leverage MoEngage’s capabilities for:

• Retaining acquired customers through insightful and personalized engagement strategies.
• Sending real-time and relevant communication to customers based on their journey and behavior.

“We are not only automating marketing tasks, we are shaping personalized journeys that forge genuine connections. MoEngage serves as the foundational layer in our marketing strategy, empowering us to deeply understand our audience, customize messaging, and execute impactful campaigns seamlessly”, Mustafa Alelayawi, Co-Founder and Managing Director at Santra.

Utilizing MoEngage’s platform, the Dubai-based brand seeks to automate all marketing campaigns, resulting in significant savings in man-hours. Additionally, Santra plans to leverage MoEngage’s Journeys (Flows) and WhatsApp integration to enhance customer engagement further.

“Santra is a powerful app enabling entrepreneurs and we are very happy to help them in doing so by providing a superior customer experience,” said Sweta Duseja, Director of Customer Success, Middle East, MoEngage. 

Santra joins MoEngage’s extensive clientele of over 1200 global companies across 35 countries, including renowned names such as Azadea Group, Commercial Bank of Dubai, Landmark Group, Apparel Group, Airtel, Ola, Oyo, and Mashreq. This partnership underscores MoEngage’s commitment to delivering a consistent and impactful customer experience across various devices and touchpoints.