Hyundai Motor Company has officially unveiled its immersive content on Roblox, following a successful open beta showcase on January 8 during the Consumer Electronics Show (CES) 2024. This move is aimed at involving young audiences in Hyundai’s futuristic vision through an engaging experience on Roblox, a globally popular immersive platform among Gen Z and Alpha.

The newly introduced ‘Hyundai Future Adventure’ metaverse invites users to explore freely and interact with Hyundai Motor’s innovative technologies. Consisting of six jump-action challenges themed around the future of mobility, the adventure takes users on a journey through a future-themed park, showcasing groundbreaking technologies such as robotics, IONIQ electric vehicles (EVs), advanced air mobility (AAM), hydrogen technology, and other transformative future advancements. Notable locations within the adventure include the H-tech campus for cutting-edge technology, the HTWO waterpark powered by hydrogen, the Robotics lab featuring Hyundai robots, the Spacecraft horizon highlighting cosmic expeditions, the Botanic garden promoting sustainability embodied by the IONIQ lineup, and Antarctica featuring Hyundai rescue robots.

As part of the experience, Hyundai Motor has made a collection of digital items and accessories available on the Roblox Marketplace for the first time. Users can purchase and personalize their avatars with robot characters, including Dal-e and N Vision 74, along with other digital items.

Hyundai Motor remains committed to engaging with future generations to convey its vision for future mobility. Initiatives like the ‘Hyundai Kids Motorshow,’ a drawing contest inspired by children’s imaginations about future mobility concepts, and the ‘Future Mobility School,’ an education program allowing students to explore future technologies and potential career options, have been ongoing since 2016.

The company aims to strengthen its communication efforts to underscore its commitment to future mobility. Recently, Hyundai Motor showcased cutting-edge technologies at CES 2024, focusing on its vision for a hydrogen energy ecosystem and a software-centric transformation.