HyperPay, a leading payment gateway provider in the MENA region, showcased the upgraded version of its ‘HyperSight’ analysis tool at the prestigious LEAP 2024 Conference held in Riyadh. The unveiling of the newly enhanced tool signifies HyperPay’s commitment to driving growth and innovation in the fintech industry while providing valuable assistance to companies through innovative solutions.

The upgraded HyperSight tool features a state-of-the-art dashboard equipped with innovative functionalities aimed at revolutionizing real-time data analysis and visualization for businesses operating in the fintech sector. The enhanced dashboard offers a plethora of intuitive features, including visualization, tracking, monitoring, filtering, and data exploration capabilities. These features empower businesses to effortlessly monitor crucial metrics such as transaction volume, overall revenue, acceptance rates, and decline reasons, thereby providing invaluable insights to inform strategic decision-making.

Muhannad Ebwini, Founder and CEO of HyperPay stated: “We are pleased to have participated in the LEAP 2024 Conference and showcased our upgraded HyperSight tool, which aims to empower businesses by unlocking the power of data. Through this solution, we seek to enable companies to take informed actions based on real-time, reliable data and insights. The LEAP 2024 Conference served as an excellent opportunity for us to shed light on our solutions, share our vision and connect with the global tech community. Our participation in this event aligns with our commitment to advance the growth of the fintech industry through numerous diverse financial solutions.”

The HyperSight tool facilitates the identification of patterns and trends in sales, customer behavior, and performance over time. It generates reports on various payment processing-related topics, including daily summaries, fraud attempts, suspicious activity, and chargeback management. Moreover, the tool assists in resolving issues affecting conversion rates, experimenting with payment options and checkout procedures, and tailoring communications to enhance customer experiences.

In addition to offering self-service tools for customers to monitor orders and update payment details, the tool promotes transparency and trust through real-time transaction confirmations and notifications. By analyzing customer behaviour and preferences, HyperSight enables businesses to gain a deeper understanding of their target audience and customize communications based on purchase history and customer data. Furthermore, the tool helps companies anticipate upcoming trends, allowing them to proactively adjust their strategies and operations to align with changing market dynamics.

As one of the pioneers in the fintech sector, HyperPay provides businesses and customers across the Middle East and North Africa region with a comprehensive range of state-of-the-art payment solutions and services, including online and mobile payments, cost management, fraud protection solutions, and data analytics. The unveiling of the enhanced HyperSight tool underscores HyperPay’s commitment to driving innovation and delivering value to its stakeholders in the rapidly evolving fintech landscape.