GroupBy Inc., a prominent SaaS-based B2C and B2B eCommerce product discovery technology leader, is pleased to announce the seamless implementation of its AI-first eCommerce Search and Product Discovery Platform powered by Google Cloud Discovery AI for New Era Japan, the Japanese branch of the globally renowned New Era Cap Co.

Established in 1920, the New Era Cap Company has long been a global leader in the headwear and apparel industry. Operating in the Japanese market, known for its high standards in customer service, New Era Japan aimed to enhance the digital shopping experience for its customers.

Committed to delivering world-class digital experiences, New Era Japan strategically selected GroupBy’s eCommerce Search and Product Discovery Platform powered by Google Cloud Discovery AI. The platform effortlessly integrates with New Era’s Shopify store, leveraging catalog data and purchase history to provide relevant, personalized search results and product recommendations optimized for revenue.

Powered by Google Cloud Discovery AI, GroupBy’s platform adeptly handles multilingual content, allowing it to eliminate null search results and significantly enhance the overall online customer experience within New Era Japan’s extensive product catalog featuring both English and Japanese text.

“We are excited to join forces with industry leaders GroupBy, Google, and Grid Dynamics. These companies are at the forefront of the eCommerce technology revolution in Search and Product Discovery. Their collaboration allows us to access a large network of experts who have accelerated our speed to market with a seamless and speedy implementation process,” said Manabu Hashino, New Era Japan’s Senior Director, Direct to Consumer & Digital. “New Era’s focus and commitment are to drive world-class digital experiences for our global shoppers while increasing revenue per visitor. This joint partnership has enabled faster speed-to-market and will maximize our ROI, while delivering optimal customer experiences with next-generation AI-powered search and product discovery technology.”

The AI-first technology powering GroupBy’s platform leverages Google’s extensive experience in delivering personalized content across flagship properties such as Google Search, Google Shopping, and YouTube. Trained on vast datasets, these state-of-the-art machine learning and AI algorithms possess a superior understanding of user intent, optimizing user experience for key eCommerce metrics.

To expedite New Era’s speed-to-market and enhance overall ROI, implementation partner Grid Dynamics joined GroupBy on this project. As a cloud-native digital engineering company specializing in accelerating growth, Grid Dynamics facilitated the seamless integration of Google Cloud Retail Search.

GroupBy CEO, Roland Gossage, emphasized the significance of the AI-first Search and Product Discovery Platform, stating, “By choosing GroupBy’s AI-first Search and Product Discovery Platform powered by Google Cloud Discovery AI, New Era has leapt to the forefront of eCommerce customer experience. With the implementation of this new product discovery platform, which will provide Google-quality search and recommendations results, New Era is able to deliver relevant, buyable, personalized search results – that are optimized for revenue – for searches in both English and Japanese.”

GroupBy Inc. continues to lead the charge in revolutionizing eCommerce Product Discovery through its AI-first platform, supporting retailers like New Era Japan in navigating the fiercely competitive eCommerce landscape.

In recent developments, GroupBy launched its AI Search & Discovery app on the Shopify App Store, enabling Shopify merchants to harness the power of true AI. The platform, powered by Google Cloud Discovery AI, maximizes sales with unmatched search results, delivering relevant outcomes while significantly reducing null search results and improving site-wide metrics. By integrating next-generation search, merchandising, and analytics and reporting, GroupBy’s platform enables Shopify retailers to seamlessly craft uniquely curated digital experiences for every visitor on their site.

For more information about GroupBy Inc. and its AI-first eCommerce Search and Product Discovery Platform, please visit www.groupbyinc.com. GroupBy executives will be attending ShopTalk 2024 and will be available for demos at booth #318. To schedule an appointment, contact sales@groupbyinc.com.