Eagle Eye, a leading SaaS business specializing in loyalty, personalized promotions, and omnichannel marketing solutions for retail, travel, and hospitality brands, has launched EagleAI, a modular, customer-centric data science solution specifically crafted for the grocery and retail sectors.

EagleAI stands out by automating the process of connecting and structuring customer data across touchpoints and utilizing cutting-edge machine learning and AI to create uniquely personalized offers for customers. Unlike conventional approaches that curate the ‘best fit’ set of offers based on a finite number available, EagleAI’s approach sets a new global standard for retail personalization.

“At Eagle Eye, we’re on a mission to power the personalized marketing revolution, and launching EagleAI represents a significant step on that journey,” said Tim Mason, CEO of Eagle Eye. “We believe that personalization is the retail version of the Golden Rule – treating people as they would like to be treated – and with EagleAI, retailers can put this into practice in a real, scalable, efficient way.”

The Data Science Powering EagleAI

EagleAI’s core lies in a set of machine-learning algorithms that consider product affinity, shopping predictions, promotional responsiveness, budgetary controls, and more. These algorithms work simultaneously to create and target the right offers for individuals. In retail settings, EagleAI acts as the “brain” of the Eagle Eye AIR platform’s nervous system, executing an unlimited range of offers in real-time to every customer touchpoint.

This capability enables the creation of personalization at the individual level and its execution at scale. EagleAI is unique in its combination of creating offers for individuals and executing them in real-time and at scale, making it a powerful solution in the retail landscape.

The Genesis of EagleAI

EagleAI was developed after Eagle Eye acquired Untie Nots, a Paris-based SaaS company with extensive AI capabilities, in early 2023. Leveraging the expertise of the Untie Nots team, the power of the Eagle Eye AIR platform, and Google Cloud technology such as Vertex AI, EagleAI is a standalone solution under the Eagle Eye Group.

“Our vision for EagleAI is to empower businesses to personalize the end-to-end customer experience while maximizing ROI,” says Zyed Jamoussi, co-founder of Untie Nots. “We’re giving retailers the capability to manage the full complement of promotional, loyalty, and media investments for every individual customer across every business unit.”

Revolutionizing Customer Engagement

EagleAI positions itself as a revolutionary platform, meeting the expectations of the modern consumer. According to McKinsey data, 71% of consumers expect personalization and 76% express frustration when they don’t receive it. EagleAI optimizes customer communications, putting customers at the center of decision-making by understanding their needs and crafting relevant offers and marketing, fostering more rewarding connections and deeper relationships between retailers and their customers.

Leveraging the Deep Retail Sector and AI Expertise

EagleAI not only promises to benefit retailers but also strengthens retailer-supplier relationships by offering suppliers a proven route to build customer loyalty, grow share of wallet, recruit new customers, drive cross and upsell activity, and launch innovations.

“I am hugely excited by this opportunity and by the work that Zyed and his brilliant team will do to enable current and future clients to unlock the full potential of their customer data,” added Mason. “Together, we can offer a bright AI-assisted future to forward-thinking retailers.”