In a groundbreaking move, e& enterprise has announced a strategic partnership with SAS, the global leader in analytics, aimed at accelerating the adoption of artificial intelligence (AI) and fostering innovation in advanced analytics across the Middle East region.

This collaboration signifies a significant step towards propelling customers to the forefront of AI, machine learning, and advanced analytics capabilities. By leveraging SAS’s unparalleled analytics innovations and expertise alongside e& enterprise’s regional market leadership and deep customer relationships, the partnership aims to provide customers with access to the most advanced and relevant solutions available.

Miguel Villalonga, Chief Operations Officer (COO) of e& enterprise, emphasised the synergy between the two organisations and the advantages that the partnership will bring to customers: “By combining e& enterprise’s regional market leadership and deep customer relationships with SAS’ unrivalled analytics innovations and expertise, our customers will gain access to the most advanced and relevant solutions available. This strategic alliance signifies our commitment to positioning the UAE and KSA at the forefront of the next wave of data-driven growth powered by advanced technologies. Together with SAS, we aim to establish a new standard of excellence for how AI and analytics can maximise value and drive new opportunities across industries.”

The partnership will extend its services across various sectors, including banking, financial services, and government, focusing primarily on the UAE and KSA markets. This comprehensive approach underscores the commitment of both e& enterprise and SAS to delivering tailored solutions that meet the unique needs of their diverse customer base.

Michel Ghorayeb, Managing Director of SAS UAE, highlighted, “The collaboration with e& enterprise marks a significant stride towards accelerating the evolution of AI and advanced analytics in the region. It underscores our dedication to exploring new possibilities for innovation and opening doors for our customers to gain competitive advantages through data-driven intelligence.”

With a shared commitment to delivering cutting-edge solutions and supporting customers across various industries and geographies, the collaboration between e& enterprise and SAS heralds a new era of excellence in AI and analytics in the Middle East. By combining regional market leadership with global analytics expertise, they are poised to lead the charge in unlocking the full potential of data-driven growth and fostering a future defined by innovation and opportunity.