CoorB, a company specializing in information technology and digital financial services, has announced its official entry into three significant markets in the Middle East and Africa: the Kingdom of Saudi Arabia, the Arab Republic of Egypt, and the United Arab Emirates. With a commitment to overcoming legacy system limitations and modernizing financial institutions’ infrastructure, CoorB aims to facilitate the rapid transformation of these markets into digital economies, enhancing the digital presence of banks and financial entities.

The strategic expansion into the Middle East and Africa is fueled by the extensive expertise of its founding partners, boasting over 40 years in the technology and digital financial services sectors across more than 10 global markets, including the US, Europe, and the Middle East. Backed by a substantial infrastructure comprising more than 500 specialized experts, CoorB is poised for a significant impact.

CoorB’s ownership structure involves three main shareholders:

1. CME, with 40 years of experience in providing enterprise-grade technology solutions, having worked with over 100 clients worldwide, including Fortune 500 companies, and serving 80 million users daily.
2. Yasser Zaidan, bringing over three decades of experience in entrepreneurship, strategic planning, product innovation, and customer experience.
3. Ahmed Gaber, with more than two decades of experience in the financial technology sector, notably in GCC countries, the Middle East, and North Africa, previously holding major roles at Visa and The ENTERTAINER.

Through collaborative efforts with governmental organizations, banks, non-banking financial institutions, and mobile network operators, CoorB aims to expedite digital transformation, enhance business growth and efficiency, create comprehensive digital platforms, automate operations, leverage data and analytics for informed decision-making, improve user experience, and offer innovative solutions for mobile operators in the financial sector. Additionally, CoorB provides security and compliance solutions as part of its offerings.

Carole Alsharabati, Chairperson of CoorB’s Board of Directors, emphasized the company’s commitment to developing sustainable and advanced technology in the Middle East. She stated, “We create solutions that not only benefit businesses but also make a positive difference in the lives of people. With that, we envision a future where our innovations set new standards on a global scale.”

Ahmed Gaber, CEO of CoorB, highlighted the company’s understanding of the challenges facing technology adoption in businesses. He expressed, “We specialize in building impactful digital solutions and modernizing the infrastructure of banks and financial sectors within weeks, without the need to replace their existing technological assets. This enables them to perform faster and more efficiently at significantly lower costs.” Gaber added, “We seek to overcome the limitations of legacy systems and leverage modern technologies such as artificial intelligence (AI) and machine learning (ML) to provide clients with solutions and services that compete with the world’s leading technology providers.”