blink, a prominent FinTech platform and subsidiary of Emtel Ltd, has announced a strategic partnership with WebEngage, a leading marketing technology (MarTech) company specializing in AI, automation, customer data platform (CDP), and advanced data analytics. This collaboration signifies blink’s commitment to enhancing customer engagement and delivering exceptional app-based experiences to its extensive user base in Mauritius.

Founded in 1989, Emtel Ltd, the first telecom service provider in the entire Southern Hemisphere, has emerged as a key operator in Mauritius, offering a range of impactful services, including its award-winning FinTech platform, blink. Recognized as the People’s Choice for the best Fintech App in 2023, blink symbolizes the rapid growth of Mauritius’ financial services sector. The partnership with WebEngage, a leader in marketing technology, holds significant implications for customers in Mauritius, promising enhanced experiences and personalized engagement.

blink revolutionizes financial transactions by enabling customers to transact directly from any bank, any network, via a smartphone, from anywhere, at any time. Through this partnership, WebEngage’s CDP-powered and generative AI-driven Marketing Platform will integrate with blink, providing deeper insights and analytics. Leveraging data-driven insights, blink aims to design meaningful customer journeys and deliver seamless experiences across channels.

Kresh Goomany, Chief Executive Officer of Emtel, highlighted the vision behind blink and the significance of this partnership, stating, “blink was launched with the vision of empowering people in Mauritius with innovative financial instruments at their fingertips. We now want to boost engagement with our users through personalized communications and automated workflows, while providing consistent and seamless experiences across channels. WebEngage’s proven experience in marketing in the telecom industry and FinTech/FSI space comes in handy for us. Their CDP, FinTech-specific data model, and out-of-the-box use cases will help us improve our relationship with each and every customer.”

Embracing automation and AI, blink’s strategic move aligns with Mauritius’ digital transformation efforts and the development of comprehensive financial systems. This pivot towards insights-led customer engagement has the potential to catalyze broader adoption and innovation in the country’s financial landscape.

Hetarth Patel, VP – MEA & Managing Director – UAE, WebEngage, expressed enthusiasm about the partnership, stating, “We are excited to partner with an organization of great reputation and legacy in Emtel. Our CDP will be integrated with all their digital properties, such as web, app, and offline data. With our Identity Resolution Capability, we will develop a lot of AI-powered actionable insights, and execute campaigns across a customer’s journey. Our Customer Success Team will acquaint the blink teams with global best practices and help them grow their revenues and improve retention.”

With over 800 clients across various sectors globally, WebEngage is renowned for driving remarkable outcomes in customer experiences and operational revenue. The collaboration between blink and WebEngage promises to elevate customer engagement standards in Mauritius, setting new benchmarks for the FinTech industry in the region.