At the world’s largest Digital Experience Conference, Adobe introduced a suite of innovations designed to empower enterprises in delivering one-to-one personalization at scale through generative AI and real-time insights. As a global leader in Digital Experience Platforms, Adobe’s latest products expand the Customer Experience Management (CXM) solutions, enabling enterprises to seamlessly integrate data, content, and customer journeys to elevate customer satisfaction and foster long-term loyalty. In the era of generative AI, Adobe is paving the way for brands to harness AI capabilities effectively, driving personalized experiences and capitalizing on the immense potential in scaling personalization.

The major innovations across Adobe Experience Cloud and Adobe Creative Cloud are poised to deliver substantial business value by leveraging generative AI to derive insights from unified customer data, streamline personalized content production, and enhance customer engagement through journey orchestration. With upcoming offerings like the Adobe Experience Platform AI Assistant and Adobe GenStudio, marketers will experience heightened productivity and efficiency, unlocking new realms of creativity and personalization. Additionally, Adobe’s Journey Optimizer capabilities and advancements in Adobe Firefly promise to revolutionize journey orchestration and provide users with unparalleled creative control.

“Generative AI enables a fundamental shift in the relationship between brands and their customers, creating a transformative moment for business leaders to drive profitable growth while delivering new digital experiences,” said Anil Chakravarthy, president, of Digital Experience Business at Adobe. “The ability to personalize every interaction has become the key growth driver in Customer Experience Management for enterprises around the world, and Adobe is leading the way in making this a reality with powerful generative AI deeply integrated into existing workflows.”

“Creating richer and more relevant experiences within a connected customer journey is fundamental to success in today’s marketing climate and Adobe Experience Cloud has been our partner of choice in Customer Experience Management,” said Norm de Greve, chief marketing officer, General Motors. “Adobe’s enterprise applications allow our teams to deliver real-time, highly personalized touchpoints at scale for customers engaging with our brands.”

In addition to the advancements in generative AI, Adobe also introduced groundbreaking data innovations aimed at helping brands manage customer data effectively in the age of AI. These innovations, anchored in the Adobe Experience Platform, enable brands to activate insights and deliver true personalization at scale. Furthermore, Adobe’s new content innovations and customer journey innovations underscore its commitment to providing brands with a comprehensive suite of tools to accelerate their digital transformation journeys and elevate their customer experiences.

As Adobe continues to expand its robust partner ecosystem and extend the value of Adobe Experience Cloud, the company announced expanded partnerships with Microsoft and OneTrust, among others, to deliver enhanced generative AI capabilities and integrate consent management into AI-powered customer journeys.

Adobe Summit 2024, a hybrid event with both in-person and online presentations, features luminary speakers and industry leaders presenting insights and innovations across various sectors. To watch the Adobe Summit keynotes online and explore a myriad of sessions and hands-on labs, visit the Summit web experience.