Abu Dhabi Islamic Bank (ADIB), a prominent Islamic financial institution, has launched “EXCEED,” a groundbreaking digital reward program aimed at recognizing and rewarding customer loyalty. The program provides customers with Exceed Rewards directly to their mobile bank application, allowing instant redemption for various benefits, including utility payments, e-commerce vouchers, retail vouchers, and flight purchases.
Under the Exceed program, customers can accumulate Exceed Rewards for every AED spent using their ADIB EXCEED Visa Covered Card, ADIB EXCEED Visa Platinum Covered Card, or ADIB Booking.com Visa Signature Covered Card. Additionally, rewards points can be earned when customers apply for various ADIB products. Personal Finance customers, for instance, have the potential to earn up to 125 Exceed Rewards upon successful disbursal.
Amit Malhotra, Global Head of Retail at ADIB, expressed enthusiasm about the launch, stating, “We are excited to launch the ADIB Exceed Rewards Program to truly exemplify our commitment to providing our customers with exceptional value and an array of benefits. Exceed is a simple and rewarding program that offers customers the flexibility to redeem their points for the things they love. The more you bank with us, the more rewards you get to use.”
The unique feature of Exceed lies in its instant redemption capability, exclusively accessible through the ADIB Mobile App. Each Exceed reward point is valued at AED 2, setting the program apart from others in the market. The flexibility and simplicity of Exceed make it a compelling choice for customers looking to maximize their banking experience.
ADIB emphasizes that Exceed Rewards come with no blackout dates or redemption restrictions. Moreover, Exceed cardholders enjoy additional perks such as free Roadside Assistance once a year and complimentary Airport Lounge access. The program is designed to deliver exceptional value, reflecting ADIB’s commitment to enhancing the banking experience for its customers.