Amazon.ae has announced the return of its highly anticipated annual digital Electronic Gift Card (eGift Card) collection, “Eideyyah,” in collaboration with Mahaweb Art Studio for People of Determination. This year’s collection features artwork crafted by two talented artists from Mahaweb Art Studio, offering their unique interpretations of Eid and its significance to them. Customers of Amazon.ae now have the opportunity to send their loved ones this special edition Eid eGift Card digitally, available in denominations of up to AED 6,000. Alongside, customers can personalize their gift by adding a customized ‘Eid Mubarak’ message while purchasing the eGift Card on Amazon.ae/giftcards or through the Amazon app.

Stefano Martinelli, Vice President of Amazon UAE and KSA, said: ‘‘For the third consecutive year, we’ve been releasing  these special edition Eid eGift Card collections for customers in the UAE. We’ve taken the traditional gifting of ‘Eideyyah’ and turned it into a more convenient experience for our customers whilst we shed light on the incredible local talents in the UAE. We are proud to collaborate with Mahaweb Art Studio and empower artists by showcasing their artwork to millions of Amazon.ae customers. During this special season of giving, we’re also making an investment directed at the Mahaweb Art Studio to support the entity in their work to empower talented people with disability across the UAE.”

The collaboration between Amazon.ae and Mahaweb Art Studio not only enriches the Eid gifting experience for customers but also celebrates local talents while contributing to a noble cause. Through the platform provided by Amazon.ae, the artwork of artists from Mahaweb Art Studio receives widespread exposure, showcasing their creativity to a vast audience. Additionally, the partnership signifies Amazon’s dedication to corporate social responsibility, exemplified by its support for Mahaweb Art Studio’s initiatives in empowering individuals with disabilities through art.

As customers engage with the “Eideyyah” eGift Card collection, they not only share the joy of Eid with their loved ones but also contribute to a meaningful cause, uplifting the spirits of talented individuals in the community. This initiative reflects Amazon’s commitment to leveraging its platform for positive social impact while enhancing the customer experience during special occasions like Eid.