During its participation in the LEAP 2024 Conference in the Kingdom of Saudi Arabia, Orange Group unveiled its insights into the future of smart cities, highlighting the pivotal role of artificial intelligence and data analytics in driving global digital transformation.

As a stalwart in the industry, Orange Business, accompanied by partners Dataiku and BioMed Central, showcased its business solutions and digital vision at the Conference, marking its third consecutive year of participation. The event served as a platform to elucidate digital trends poised to reshape various sectors, underscored by the remarkable advancements in user experience and the burgeoning investments in digital networks and services.

Mohammed AlJeraisy, Managing Director of Orange Business in KSA and Africa, emphasized the significance of the Middle East’s strides in artificial intelligence and technology, as evidenced by the LEAP Conference. AlJeraisy highlighted data analytics and smart cities as spearheading the third wave of the digital knowledge revolution, bringing the concept of smart cities closer to fruition than ever before.

AlJeraisy elucidated Orange’s commitment to aligning with global trends to enhance user and customer experiences, citing the King Abdullah Financial District in Riyadh as a testament to a future empowered by technology. Emphasizing the collaborative nature of digital transformation, AlJeraisy stressed the importance of partnerships, a sentiment echoed by the LEAP Conference’s role in convening experts, leaders, influencers, and technology firms.

Orange Group’s strategy, as articulated by Al Jeraisy, revolves around four main pillars: digital transformation, customer experience, employee experience, and operational excellence. Aligned with these pillars, Orange Jordan offers business solutions aimed at enabling enterprises to navigate the global landscape and revolutionize their operations with confidence.

The LEAP 2024 Conference provided a platform for Orange Group to reinforce its commitment to digital innovation and collaboration, positioning itself at the forefront of shaping the future of smart cities and digital transformation globally.