CAIRO, Egypt — Noqood Holding, a pioneer in providing non-banking financial services and digital products, revealed its accomplishments over the past year and outlined its ambitious plans for expansion, notably the impending launch of its new subsidiary, “Noqood Finance,” targeting the small and medium enterprises (SMEs) sector.

Dr. Abdel Rahman Ali, CEO of Noqood Holding, highlighted the organization’s commitment to innovation and excellence, stating, “Since the establishment of Noqood Holding, we have been committed to achieving innovation and excellence by selecting distinguished employees and creating a cooperative environment that encourages the creation of innovative financial solutions.” He emphasized the importance of aligning with Egypt’s vision for financial inclusion and digital transformation, aiming to enhance economic growth and improve customer quality of life through advanced financial solutions.

Kash Now, a subsidiary of Noqood Holding specializing in financial technology solutions, has seen remarkable success with its application offering over 12 financial services from a single platform. Dr. Abdel Rahman announced the upcoming launch of the Kash Now card, aiming to enhance the customer experience and expand service offerings by distributing over 100,000 prepaid cards throughout 2024.

Furthermore, Dr. Abdel Rahman revealed that Noqood Holding is on the verge of announcing the licensing of its new subsidiary, “Noqood Finance,” which will cater to the SMEs sector. This move signifies a significant advancement in the group’s services, expanding financing options available to SMEs, which constitute over 75% of the business sector.

Expressing gratitude to the Central Bank of Egypt and the Financial Regularity Authority for their support, Dr. Abdel Rahman underscored the importance of empowering startups and companies operating in the non-banking financial services sector. He also commended Noqood’s team for their dedication and reiterated the organization’s commitment to supporting small and medium enterprises, essential contributors to the Egyptian economy’s growth.

The upcoming launch of “Noqood Finance” marks a pivotal moment in Noqood Holding’s journey, reinforcing its dedication to driving financial inclusion, fostering economic growth, and supporting the SMEs sector in Egypt.