In a strategic move to revolutionize last-mile logistics for e-commerce deliveries in India, Ecom Express Limited, a leading tech-driven logistics solutions provider, has announced the launch of Bulls.ai. This innovative platform aims to simplify address-related challenges, particularly in small towns and cities, leveraging the extensive data derived from nearly 2 billion parcels delivered by Ecom Express since its inception.

The logistics and e-commerce sector often grapple with common issues in last-mile delivery, especially when approximately 80% of addresses rely on landmarks up to 1.5 km away. This reliance on landmarks poses challenges in geolocating, resulting in an average deviation of about 500 m between the written address and the actual doorstep. Bulls.ai addresses this operational challenge by correcting, standardizing, and predicting geo-coordinates for addresses across the vast and diverse topography of India. The platform goes beyond metro and tier-1 cities, reaching into the hinterlands of tier-2 cities and beyond, where address quality tends to be inferior.

Amit Choudhary, Chief Product and Technology Officer at Ecom Express, highlighted the significance of Bulls.ai, stating, “As a part of our continued journey of technology and AI-driven logistics services, Bulls.ai fills the address-piece of the puzzle, which is a fundamental capability required in large-scale e-commerce logistics. We are proud of this development.”

Bulls.ai is poised to transform the potential of Indian e-commerce and online seller brands by significantly improving delivery quality by up to 60%. The solution enhances operational efficiency and, in turn, reduces logistics costs by up to 30%.

This strategic move underscores Ecom Express’s commitment to leveraging technology for superior logistics services and delivering an unparalleled customer experience. The company’s investment in modern generative AI, such as Generative Pre-trained Transformers (GPT), showcases its dedication to staying at the forefront of technological advancements.

In a first-of-its-kind initiative, Ecom Express plans to open the API of Bulls.ai to its customers, allowing them to validate user addresses. Customers with Ecom Express will gain automatic access to the platform through the Bulls.ai API. This move reflects Ecom Express’s commitment to fostering collaboration and advancing the capabilities of the e-commerce ecosystem in India.