TiNDLE Foods, renowned for its innovative plant-based offerings, is set to introduce its popular TiNDLE Chicken products to Swiss consumers. Exclusively available at 440 Coop supermarkets nationwide, the plant-based range includes TiNDLE Burgers, Crispy Fillets, Nuggets, and Wings.

Coop, Switzerland’s leading supermarket chain, is recognized for its commitment to sustainability. The introduction of TiNDLE Chicken aligns with Coop’s extensive sustainability plan, emphasizing “earth-friendly products” in its product range. This move comes amid a growing demand for plant-based options, with 63% of Swiss individuals actively reducing meat consumption in 2023, according to Coop’s report.

Marc Sohier, Senior VP of Business Development at TiNDLE Foods, expressed the significance of entering the Swiss market, emphasizing the country’s global leadership in sustainability. Martin Stutz, Product Purchasing Manager at Coop, acknowledged TiNDLE’s alignment with consumer preferences.

TiNDLE’s plant-based products are crafted to deliver a restaurant-quality experience at home. The launch caters to Veganuary, a month encouraging plant-based choices. TiNDLE Chicken, launched successfully in 2023 in other regions, is expanding its global presence, promoting sustainability without compromising taste and quality.

“We are eagerly awaiting feedback from Swiss consumers on TiNDLE Chicken, especially during the month of Veganuary. It’s our aim to demonstrate that choosing a more sustainable option involves no sacrifice in terms of quality and enjoyment,” added Borna Bayat, CMO at TiNDLE Foods. The retail expansion follows TiNDLE Chicken’s successful debut in 2023, reflecting the brand’s commitment to providing sustainable alternatives globally.