PickleJar Entertainment Group, a prominent Texas-based music and entertainment software company, has unveiled its latest digital marketing services solution, FanVivo™, aimed at assisting artists and venues in connecting with new fans and elevating the engagement experience for existing ones.

FanVivo™ is designed to optimize online presence, seamlessly link performances and content, facilitate online product sales, and simplify overall marketing efforts for artists and venues, aligning with PickleJar’s commitment to enhancing the live entertainment experience across its platform ecosystem.

The introduction of FanVivo™ addresses a challenge highlighted in Luminate’s 2023 Midyear Music Report, revealing that only 15% of the US general public falls under the category of “superfans.” This underscores the difficulty artists and venues face in expanding their digital footprint, as traditional search or listening platforms lack geographical or performance-based results, a gap FanVivo aims to bridge with innovative campaigns, advertising, digital marketing, social management, and creative direction.

Jeff James, PickleJar’s Chief Executive Officer, emphasized the changing landscape of the fan journey, stating, “Today’s fan journey is far different than it was just five years ago, and it is continuing to evolve as big tech firms change their algorithms and ‘pay-to-rank’ models at an alarming pace.”

FanVivo™ services include website design and management, digital marketing strategies, and social commerce capabilities. PickleJar offers a customized WordPress plugin to seamlessly connect information between the PickleJar Live app and artist or venue websites. Additionally, the service provides artists and venues with dedicated PickleJar Brand Managers for monthly brand advisory services, analytics, campaign management, and editorial calendar consultation.

PickleJar, recognized for transforming entertainment business software, aims to empower artists and venues with intelligent, entertainment-specific cloud platform tools for transactional, financial, and operational needs, enabling them to effectively connect and monetize fan engagement at every touchpoint.